What percentage of Apps make money?


In today’s digital age, mobile applications have become an integral part of our lives. From social media platforms to gaming apps, there seems to be an app for everything. However, not all apps are created equal when it comes to making money. In this article, we will delve into the fascinating world of app monetization and answer the burning question: What percentage of apps make money?

The app market is highly competitive, with millions of apps vying for attention in various app stores. While some apps skyrocket to financial success, the majority struggle to generate substantial revenue. Let’s explore the factors that contribute to app monetization success and the percentage of apps that manage to make money.

Factors influencing app monetization

What percentage of Apps make money?
What percentage of Apps make money?

Quality of the app

One of the primary factors determining an app’s monetization potential is its quality. Apps that offer exceptional user experiences, smooth functionality, and valuable features are more likely to attract and retain users. Positive user reviews and high app store ratings also play a crucial role in building trust and driving downloads, ultimately leading to monetization opportunities.

App Category

The category to which an app belongs significantly impacts its revenue-generating potential. Certain app categories, such as gaming, social networking, and e-commerce, tend to have higher chances of making money due to their ability to capture user engagement and offer avenues for in-app purchases, advertisements, and subscriptions.

Monetization strategies

There are various monetization strategies that app developers can employ to generate revenue. These include:

  1. In-app purchases: This strategy involves offering additional features, virtual goods, or premium content within the app that users can purchase.
  2. Advertising: Many apps monetize through advertising by displaying ads within the app. This can range from banner ads to full-screen interstitial ads.
  3. Subscriptions: Apps that offer premium content or services on a subscription basis can generate recurring revenue from subscribers.
  4. Sponsorships and partnerships: Collaborating with brands and sponsors can provide opportunities for monetization through product placements or endorsements within the app.
  5. Freemium model: This strategy involves offering a basic version of the app for free while charging for premium features or an ad-free experience.

Market saturation

The saturation of the app market can impact the percentage of apps that make money. As the number of apps in a specific category increases, competition intensifies, making it more challenging for new apps to gain traction and generate significant revenue. However, entering a niche market or targeting a specific audience can still provide opportunities for success.

What percentage of apps make money?

The exact percentage of apps that make money can vary widely depending on several factors, including those mentioned above. While there is no definitive answer, studies, and industry reports shed light on the general landscape of app monetization.

According to a report published by Statista in 2021, approximately 2.14 million apps were available for download on the Apple App Store, while the Google Play Store offered around 3.48 million apps. However, only a fraction of these apps managed to generate substantial revenue.

Research conducted by Sensor Tower, a leading app analytics platform, revealed that only around 4% of mobile game developers and 3% of non-game app developers made over $1 million in annual revenue. This indicates that a vast majority of apps struggle to reach significant monetization milestones.

It’s essential to note that these statistics are not indicative of failure but rather highlight the competitive nature of the app market and the challenges app developers face when trying to make money from their creations.

FAQs (Frequently Asked Questions)

How can I increase the chances of my app making money?

To increase your app’s chances of making money, focus on creating a high-quality app with a user-friendly interface, engaging features, and valuable content. Implement effective monetization strategies, conduct thorough market research, and continuously analyze user feedback to make improvements.

Are there any app categories that have a higher success rate in terms of monetization?

Yes, certain app categories, such as gaming, social networking, e-commerce, and productivity, have higher success rates when it comes to monetization. These categories provide opportunities for in-app purchases, advertising, subscriptions, and partnerships.

Should I offer my app for free or charge for it?

The decision to offer your app for free or charge for it depends on various factors, including your target audience, app category, and monetization strategy. Offering a free version with in-app purchases or ads can help attract a larger user base while charging for the app upfront may appeal to users seeking premium experiences.

Can I monetize my app through multiple strategies?

Absolutely! In fact, employing multiple monetization strategies can diversify your revenue streams and increase your chances of making money. Consider combining in-app purchases, advertising, and subscriptions to maximize your app’s monetization potential.

How long does it typically take for an app to start generating revenue?

The time it takes for an app to start generating revenue varies widely. It depends on factors such as the app’s quality, marketing efforts, user acquisition strategies, and market competition. Some apps may start generating revenue shortly after launch, while others may take months or even years to gain traction.

Are there any success stories of apps making significant money?

Yes, there are numerous success stories of apps that have achieved remarkable financial success. Examples include popular games like “Pokémon GO,” social networking platforms like “Instagram,” and e-commerce apps like “Amazon.” These success stories serve as inspiration for aspiring app developers.


The percentage of apps that make money is relatively small compared to the vast number of apps available in the app stores. However, by focusing on quality, employing effective monetization strategies, and understanding the dynamics of the app market, developers can increase their chances of generating revenue. The key lies in creating an app that offers value engages users, and stands out amidst the competition. So, if you’re planning to develop an app, remember that while success may not be guaranteed, innovation, perseverance, and a well-executed monetization plan can pave the way to financial rewards.

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